"Google" is a verb. Think about that for a second. There's a company who has made it's way into every avenue of our lives to a point where we're now comfortable using it as a catch all answer to any question we might have. "I wonder what movies are playing this weekend?" - Google it. "Crap it's date night, need a solid recipe for something involving chicken and whatever I have in the pantry." - Google it. "Translate the Sofia the First theme song into Japanese." - You think of it, Google most likely has the answer you need.
So why is this important to you?
I honestly believe that every person has a story to tell, and there are plenty of people out there with a product to sell. If you want your voice to be heard amidst the endless sea of internet noise you're going to have to play nice with Google and a blog is one of the best ways to make this happen.
So I was Googling about Google and found a helpful list from SEO experts Moz documenting the major changes to Google's search algorithm. Google makes hundreds of changes every year but only a few major ones directly affect our situation here. I'll break it down for you:
Links and Traffic
First and foremost, are people finding your site useful? If so, they'll probably visit it pretty frequently. Also, as your site expands it's reach and gets involved with other sites and companies, the right thing to do is link to each other's sites. This is actually super beneficial to your link rating. Google thinks that if other reputable sites are promoting your site then you must be legit as well.
Blogs give related sites and companies something unique and worthwhile to link to. It is pretty uncommon for someone to link to old content, so keeping your presence fresh with a blog is the easiest way to create inbound traffic.
Unique and Substantial Content
Google doesn't want to waste it's time with some dusty old static content. If your site is worth promoting, it needs to be a living and breathing entity. Google not only checks to make sure that your content is fresh, but that it's also worthwhile. If it was possible to blog a thousand posts a day of nonsense content and boost your SEO (search engine optimization) everyone would do it, but Google's engine is smart enough to weed out that nonsense.
Your blog should create a constant flow of meaningful content. It's really a win-win situation, the better the posts you make, the more people might visit or link to your site and Google just eats up all of that.
Ok here's where it gets nerdy - Google gives each new major iteration of their search engine algorithm a cutsey name (ex: Panda) and currently we're on version: Hummingbird. RankBrain is the newest part of the Hummingbird algorithm. It's an AI that interprets what people have recently been searching for by using a system of related and stemmed words. This doesn't really affect us as much as the other two but it's pretty crazy to know that there's some AI out there learning how people think.
Blah blah ok, wrap it up Lemmons.
Long story short, whether you believe it about yourself or not hear this: you have something worthwhile to contribute to the internet. And one of the best ways for people to find out about you through Google is a blog. Don't be confined to thinking that a blog is just an online journal, it can also be used by businesses to communicate with your clients or to hype your upcoming products.
Honestly, I started my blog up to improve my own SEO and it made me realize that I had more to say than I thought. It's kind of therapeutic.